Market Mirror Wire

IMARC Group, a leading market research company, has recently releases report titled “AdTech Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”,  The global AdTech market size reached US$ 470.85 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 825.98 Billion by 2028, exhibiting a growth rate (CAGR) of 9.22% during 2023-2028. Advertising technology (AdTech) refers to a group of tools and software that advertisers use to connect with their targeted audiences and deliver and measure digital promotion campaigns. It comprises supply-side platforms, agency trading desks, demand-side platforms, ad servers, and networks that enable marketers to buy impressions and select audiences across various publisher sites. AdTech also includes a search engine marketing (SEM) medium, which is necessary for expanding the reach of websites in search engine results pages (SERPs). It aids brands, agencies, and advertisers in manag...

According to IMARC Group’s latest report, titled "AdTech Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, The global AdTech market size reached US$ 470.85 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 825.98 Billion by 2028, exhibiting a growth rate (CAGR) of 9.22% during 2023-2028.  Advertising technology, commonly referred to as AdTech, encompasses a suite of tools and software utilized by advertisers to connect effectively with their target audiences and measure the success of digital advertising campaigns. These include demand-side platforms, supply-side platforms, agency trading desks, ad servers, and ad networks as standard technologies that enable advertisers to purchase ad impressions and select specific audiences across multiple publisher sites. Additionally, AdTech involves a search engine marketing (SEM) platform, which plays a critical role in increasing website visibility within search engine re...