Global Apple Juice Market To Be Driven By The Increasing Consumption Of Apple Juice Due To Health Benefits In The Forecast Period Of 2022-2027
The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.
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The key highlights of the report include:
Market Overview (2017-2027)
• Historical Market Size (2021): USD 16.3 Billion
• Forecast CAGR (2022-2027): 5.20%
The market for apple juice grew during the pandemic because of the emergence of online channels selling apple juices and the rising need for people to stay refreshed while being at home. The growing demand for ready-to-eat and clean labelled beverages owing to the rising health consciousness is driving the market growth of apple juice. The easy availability of apple juice due to the increasing production of apple juice by several prominent companies is also bolstering the market growth. Moreover, the increased shelf life of apple juice due to pasteurisation and pulsed technology is resulting in the expansion of the market for apple juice. The growing apple cultivation in countries such as China and India, coupled with the rising imports and exports are significantly catalysing the market development of apple juice.
Industry Definition and Major Segments
Apple juice possesses fresh apple flavour and a full-bodied texture. It is a source of natural polyphenols that protects the human body from diseases. The juice is a homogenous mixture of sugars such as glucose, fructose, and sucrose, along with malic and quinic acids.
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The apple juice industry, by nature, is divided into:
• Conventional
• Organic
Based on distribution channel, the market is segmented into:
• Online Stores
• Convenience Stores
• Speciality Stores
• Retail Stores
• Supermarket/Hypermarket
• Others
The regional markets for apple juice include:
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa
Market Trends
The government initiatives to promote the production of apple juice and ensure the safe consumption of the product through regulations about pasteurisation are leading to the steady growth of the market. The Himachal Pradesh Horticulture Development Project, in support with World Bank, is considering establishing a fruit processing facility at Shimla, India. They aim to set up an apple juice concentrate with a capacity of 10 TPH. The processing of apple juice concentrate includes washing, inspection, crushing, juice extraction, pasteurisation, filtration, evaporation, sterilisation, and aseptic packaging.
The new product launches by leading industry players to expand their product portfolios and escalate their market potential is playing a critical role in the expansion of the market for apple juice. In March 2022, Coco-Cola India launched Fanta’s new flavour, Apple Delite. The company decided to foray into the apple flavour segment as a result of the evolving taste and preferences of customers. Moreover, in March 2019, the same company introduced Minute Maid Apple Sparkle, an apple juice-based beverage that is made from apples primarily from Kashmir. The technological advancements in the apple juice industry are expected to augment the market growth for apple juice in the forecast period. For instance, the pulsed electric field helps extract more juice from fruit and increases the shelf life of the juice by killing the microbes in it.
Key Market Players
The major players in the market are the Del Monte Food Inc., Eden Foods Inc., The Coca Cola Company, Parle Agro Pvt. Ltd., and Britvic Plc., among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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