Indian Advertising Market 2023, Size, Share, Growth, Trends, Competitive Landscape and Industry Analysis by 2028

According to IMARC Group’s latest report, titled “Indian Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, the Indian advertising market size reached INR 743.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach INR 1,412.5 Billion by 2028, exhibiting a growth rate (CAGR) of 11.2% during 2023-2028. This report can serve as an excellent guide for investors, researchers, consultants, marketing strategists and all those who are planning to foray into the market in any form.

Year Considered to Estimate the Market Size:

  • Base Year of the Analysis: 2022

  • Historical Period: 2017-2022

  • Forecast Period: 2023-2028

Advertising represents a marketing strategy that usually involves the paid promotion of brands, products, and services to attract customers and increase sales of companies. It includes websites, electronic and print newsletters, roadside hoardings, product packaging, restaurant placemats, event bulletins, video and image content on social media platforms, television (TV), sides of cars and trucks, subway car walls, etc. Advertising assists in introducing a new product in the market, supports salesmanship, offers more employment opportunities, educates business customers, etc. It also enables companies to focus on the competitive advantages of their items, the distinctive added value to customers, sustain the market competition, etc. Consequently, innovative advertising solutions are extensively utilized by several organizations to reach targeted audiences, enhance customer experience, increase profitability, etc., in India.

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Indian Advertising Industry Trends:

The rising investments by businesses in numerous aggressive marketing strategies, promotional activities, innovative packaging solutions, celebrity endorsements, etc., are primarily driving the Indian advertising market. Additionally, the growing utilization of social media platforms by companies to promote their services and products is further catalyzing the market growth. Besides this, the widespread adoption of digital advertising solutions, on account of the increasing penetration of high-speed internet connectivity, is acting as another significant growth-inducing factor. Moreover, continuous improvements in the e-commerce infrastructures and the emerging trend of advertisement through key sporting events are propelling the market growth across the country. Apart from this, the escalating demand for online shopping and the development of subscription-based channel models are anticipated to fuel the India advertising market over the forecasted period.


Indian Advertising Market 2023-2028 Competitive Analysis and Segmentation:

Competitive Landscape With Key Players:

The competitive landscape of the Indian advertising market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of these key players include:

  • JWT India
  • Ogilvy & Mather India
  • DDB Mudra Group
  • FCB-Ulka Advertising Ltd.
  • Rediffusion - DY&R
  • McCann Erickson India

Key Market Segmentation:

The report has segmented the Indian advertising market based on television advertising, print advertising, radio advertising, internet/online advertising, mobile advertising and outdoor advertising.

  • Television Advertising Market
  • Print Advertising Market
  • Radio Advertising Market
  • Internet/Online Advertising Market
  • Mobile Advertising Market
  • Outdoor Advertising Market

Ask Analyst for Customization and Explore Full Report With TOC & List of Figures: https://www.imarcgroup.com/request?type=report&id=546&flag=C

Key Highlights of the Report:

  • Market Performance (2017-2022)
  • Market Outlook (2023-2028)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

Other Reports by IMARC Group:

Digital Payment Market: https://bit.ly/4016Nwi

Online Gambling Market: https://bit.ly/42rC3WY

Podcasting Market: https://bit.ly/3FDRv8C

India Chocolate Market: https://bit.ly/3FxzHvG

India Food Processing Market: https://bit.ly/40170zA

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.

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