Recommendation Engine Market Share, Analysis, Value, Size, Trends, Application, Demand and Top Technology Till 2027

According to the latest report by IMARC Group, titled “Recommendation Engine Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027. the global recommendation engine market reached a value of US$ 2.7 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 16.3 Billion by 2027, exhibiting a CAGR of 35.61% during 2022-2027.

A recommendation engine represents a data filtering tool that enables marketers to provide relevant product recommendations to customers in real-time. It is generally leveraged with data analysis techniques and advanced algorithms, such as Machine Learning (ML) and Artificial Intelligence (AI), which can suggest relevant catalogs to an individual. In line with this, a recommendation engine can show products on apps, websites, and emails based on customer preferences, past browser history, attributes, situational context, etc. Presently, it is widely utilized in business-to-consumer (B2C) e-commerce fields, such as entertainment and education, which require a personalization strategy.

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Recommendation Engine Market Trends:

The widespread adoption of online retail platforms, on account of the sudden outbreak of the COVID-19 pandemic and the implementation of stringent lockdown regulations by government bodies across countries, is primarily driving the recommendation engine market. Additionally, the expanding e-commerce industry, owing to the growing penetration of high-speed internet connection, the rising reliance on smartphones, and the emerging social media trend, is further catalyzing the market growth. Besides this, the inflating need for convenience, immediacy, and simplicity during shopping and the increasing utilization of the omnichannel approach that focuses on providing a seamless customer experience are acting as significant growth-inducing factors. Moreover, the escalating demand for recommendation engines to manage large volumes of data and engage users actively is also positively influencing the global market. Apart from this, it is gaining extensive traction in small and medium-sized enterprises (SMEs) to enable them to bolster overall sales by cross-selling new products to existing consumers and maximize average order value, which is expected to fuel the recommendation engine market over the forecasted period.

Recommendation Engine Market 2022-2027 Competitive Analysis and Segmentation:

Competitive Landscape With Key Players:

The competitive landscape of the recommendation engine market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of these Key Players Include:

  • Adobe Inc.
  • com Inc.
  • Dynamic Yield (McDonald's)
  • Google LLC (Alphabet Inc.)
  • Hewlett Packard Enterprise Development LP
  • Intel Corporation
  • International Business Machines Corporation
  • Kibo Software Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • Recolize GmbH
  • com Inc.
  • SAP SE.

Key Market Segmentation:

The report has segmented the recommendation engine market on the basis of type, technology, deployment mode, application, end user and region.

Based On Type:

  • Collaborative Filtering
  • Content-based Filtering
  • Hybrid Recommendation Systems
  • Others

Based On Technology:

  • Context Aware
  • Geospatial Aware

Based On Deployment Mode:

  • On-premises
  • Cloud-based

Based On Application:

  • Strategy and Operations Planning
  • Product Planning and Proactive Asset Management
  • Personalized Campaigns and Customer Discovery

Based On End User:

  • IT and Telecommunication
  • BFSI
  • Retail
  • Media and Entertainment
  • Healthcare
  • Others

Based On Region:

  • North America 
  • Europe
  • Asia Pacific 
  • Latin America
  • Middle East and Africa

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We are in the process of updating our reports. If you want to receive the latest research data covering the time period from 2023 to 2028, along with industry trends, market size, and competitive analysis, click on the request sample report. The team would be able to deliver the latest version of the report in a quick turnaround time.

Key Highlights of the Report:                                                           

  • Market Performance (2016-2021)
  • Market Outlook (2022-2027)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.

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