Online Grocery Market Size in India 2023, Demand, Top Companies Share, Forecast Research Report By 2028

How Big is the Online Grocery Market in India?

IMARC Group’s latest research report, titled “Indian Online Grocery Market: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2023-2028,” The online grocery market in India size reached US$ 6.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 37.0 Billion by 2028, exhibiting a growth rate (CAGR) of 31.3% during 2023-2028.

Indian Online Grocery Market Overview:

Online grocery is the process of browsing and selecting grocery products through an online platform, such as a website or mobile app, and having them delivered to one's doorstep at a convenient time. Online grocery shopping provides a website or mobile app for customers to browse and purchase items from their homes with access to product descriptions, prices, and reviews. Customers can select from a variety of products, including fresh produce, packaged goods, and household items, and choose delivery options ranging from same-day to scheduled, with payment methods that include credit/debit card, net banking, or digital wallets. Some of the advantages of online grocery shopping include convenience, accessibility, variety, cost savings, and improved health and safety.

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Indian Online Grocery Market Growth Drivers:

The market in India is primarily driven by the increasingly hectic lifestyles of the masses, resulting in lesser time for grocery shopping. In line with this, considerable growth in the usage of smartphones and internet access, particularly in urban areas is providing an impetus to the market. Moreover, the continual technological advancements in logistics and supply chain management systems resulting in online grocery retailers delivering products efficiently is impacting the market positively. In addition to this, the shifting consumer preference towards cashless payments is also acting as a significant growth-inducing factor for the market. The market is further propelled by the introduction of numerous discounts, coupons, and promotions offered by retailers to attract and retain customers in the price-sensitive market of India. Some of the other factors contributing to the market include rapid urbanization, an enhanced focus on sustainable development, inflating disposable income levels and extensive research and development (R&D) activities conducted by the key players.

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Key Market Segmentation:

Top Online Grocery Companies in India:

  • Aaram Shop Private Limited
  • Amazon Retail India Pvt. Ltd
  • Godrej Nature’s Basket
  • Grofers India Private Limited
  • Innovative Retail Concepts Pvt Ltd (Bigbasket)
  • Paytm E-Commerce Pvt. Ltd

Breakup by Product Type:

  • Food Grains
  • Bread, Bakery and Dairy Products
  • Fruits and Vegetables
  • Personal Care
  • Dry and Baking Products
  • Household Products
  • Beverages
  • Meat and Meat Products
  • Others

Breakup by Payment Method:

  • Online
  • Cash on Delivery

Breakup by Platform:

  • App-based
  • Web-based

Breakup by Region:

  • North India
  • East India
  • West India
  • South India

TOC for the Indian Online Grocery Market Research Report:

  • Preface
  • Scope and Methodology
  • Executive Summary
  • Introduction
  • Indian Online Grocery Market
  • SWOT Analysis
  • Value Chain Analysis
  • Price Analysis
  • Competitive Landscape

Who we are:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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