India Digital OOH Advertising Market Size to Reach US$ 3.6 Billion by 2028 at 14.3% CAGR

 According to the latest report by IMARC Group, titled “India Digital OOH Advertising Market: Global Industry Growth, Share, Size, Trends, Opportunity, and Forecast during 2023-2028”, the India digital OOH advertising market size reached US$ 1.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 3.6 Billion by 2028, exhibiting a growth rate (CAGR) of 14.3% during 2023-2028.

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Digital out-of-home (DOOH) advertising uses digital media platforms and technologies to deliver advertising messages in outdoor locations. It involves displaying dynamic and interactive content on digital billboards, outdoor signage, transit displays, and networked screens in public spaces. It consists of several active media comprising animations, videos, and interactive content produced with the help of programmatic technology.

Additionally, it is generally streamed at extremely crowded locations such as stadiums, malls, railway stations, retail shops, spas, airports, salons, hotels, cafes, movie theaters or multiplexes, and bus stops. Nowadays, digital ooh advertising is adopted in numerous industries across India, such as education, retail, banking, recreation, and transportation.

India Digital OOH Advertising Market Trends:

The market is primarily driven by the rising demand for digital OOH advertising in several sectors. In addition, rapid urbanization, the increasing demand for digital signage and displays in public spaces, and the expanding advertising sector are contributing to market growth. In line with this, the growing shift from traditional media to digital formats, including DOOH, is driven by the ability to target specific audiences, deliver engaging content, and measure campaign effectiveness, thus influencing market growth.

Moreover, several technological advancements, such as the advancement in digital display technologies, including light emitting diode (LED) screens, liquid crystal display (LCD) panels, and interactive touchscreens that provide better visual quality, interactivity, and flexibility to advertisers represent another major growth-inducing factor. Furthermore, the implementation of several initiatives and programs launched by the Indian government to promote the adoption of digital technologies across several sectors in India is creating a positive market outlook.

India Digital OOH Advertising Market 2023-2028 Competitive Analysis and Segmentation:

Competitive Landscape With Key Players:

The competitive landscape of the India digital OOH advertising market has been studied in the report with the detailed profiles of the key players operating in the market.

Key Market Segmentation:

Breakup by Format Type:

  • Digital Billboards
  • Video Advertising
  • Ambient Advertising
  • Others

Breakup by Application:

  • Outdoor
  • Indoor

Breakup by End User:

  • Retail
  • Recreation
  • Banking
  • Transportation
  • Education
  • Others

Breakup by Region:

  • North India
  • West and Central India
  • South India
  • East India

Ask Analyst for Customization and Explore full Report with TOC & List of Figures: https://www.imarcgroup.com/request?type=report&id=2885&flag=F

Key Highlights of the Report:                                                           

  • Market Performance (2017-2022)
  • Market Outlook (2023-2028)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us:                                                                      

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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