North America Beer Market Size, Top Companies Share and Industry Demand 2023-2028

IMARC Group has recently released a new research study titled “North America Beer Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios. This report can serve as an excellent guide for investors, researchers, consultants, marketing strategists and all those who are planning to foray into the market in any form.

Market Overview:

The North America beer market size reached US$ 171.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 227.8 Billion by 2028, exhibiting a growth rate (CAGR) of 5% during 2023-2028. Beer is an alcoholic beverage made from fermenting malted grains, typically barley, with water, hops, and yeast. Its characteristics include a wide range of flavors, colors, and alcohol content, influenced by various brewing methods and ingredients. Key features include carbonation, bitterness from hops, and the ability to complement diverse cuisines and social gatherings.

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What are the growth prospects and trends in the industry?

One of the key drivers influencing the growth of the North America Beer Market is the mounting demand for innovative and diverse beer options. Consumers in the region seek unique and flavorful experiences, leading to the rise of craft breweries and specialty beer producers. Additionally, advancements in brewing technology and distribution channels have made it easier for breweries to offer a variety of beer styles, making the market more vibrant and dynamic. The global shift towards experiencing new tastes and the evolving drinking preferences of consumers are contributing to the market expansion.

As consumers become more open to trying different beer styles, including craft beers and imports, the demand for such products continues to grow steadily in North America. Furthermore, the rising awareness about the quality and craftsmanship associated with craft beers is propelling the North America Beer Market growth. Craft breweries are often associated with using high-quality ingredients and traditional brewing methods, attracting a dedicated consumer base that values authenticity and unique flavour profiles.

The digital revolution has also impacted the beer industry in North America, with breweries utilizing online platforms to reach a broader audience and improve brand visibility. Social media and e-commerce platforms play a crucial role in beer marketing and distribution, allowing breweries to connect directly with consumers and expand their customer base. The escalating demand for convenience and premium drinking experiences is driving the market growth. North American consumers are willing to explore premium and specialized beers, leading to increased sales of premium and craft beer segments.

Key Market Segmentation:

The report has segmented the North America beer market based on product type, packaging, production, alcohol content, flavour, distribution channel and country.

Regions Analysed:

• United States
• Canada
• Mexico

Analysis for Each Country:

• Market by Product Type:
  • Standard Lager
  • Premium Lager
  • Specialty Beer
  • Others
• Market by Packaging:
  • Glass
  • PET Bottle
  • Metal Can
  • Others
• Market by Production:
  • Macro-Brewery
  • Micro-Brewery
  • Others
• Market by Alcohol Content:
  • High
  • Low
  • Alcohol Free
• Market by Flavour:
  • Unflavoured
  • Flavoured
• Market by Distribution Channel:
  • Supermarkets and Hypermarkets
  • On-Trades
  • Specialty Stores
  • Convenience Stores
  • Others

Competitive Landscape With Key Players:

The competitive landscape of the North America beer market has been studied in the report with the detailed profiles of the key players operating in the market.

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Key Highlights of the Report:

• Market Performance (2017-2022)
• Market Outlook (2023-2028)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.

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