North America Beer Market Share, Size, Demand and Industry Statistics 2023-2028

The latest report published by IMARC Group, titled “North America Beer Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a comprehensive analysis of the industry, which comprises insights on the market share. The report also includes competitor and regional analysis, and contemporary advancements in the market.

Market Overview:

The North America beer market size reached US$ 171.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 227.8 Billion by 2028, exhibiting a growth rate (CAGR) of 5% during 2023-2028.

Beer is one of the oldest and most widely consumed alcoholic beverages in the world. It is typically made from four essential ingredients: water, malted barley, hops, and yeast. The barley provides sugars, which the yeast ferments into alcohol and carbon dioxide, while hops add bitterness and aroma. The brewing process involves the fermentation of these ingredients, followed by aging and filtering. The result is a beverage that varies in flavor, color, and strength, depending on the type of ingredients used and the brewing technique. Beer is often classified into different styles such as lagers, ales, stouts, and IPAs, each with distinct characteristics.

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North America Beer Market Trends:

The shift in consumer preferences towards craft beers, flavored beers, and premium products represents one of the key factors driving the growth of the market across North America. The age and lifestyle of the population, particularly among millennials, are influencing beer consumption patterns and preferences, which is contributing to market trends. Economic growth, disposable income levels, and consumer spending habits are directly impacting the purchase of beer. Laws and regulations regarding alcohol production, distribution, taxation, and advertising significantly affect the market landscape.

The emergence of new retail formats, online sales, and efficient distribution channels facilitate the accessibility and availability of varied beer products. Effective marketing campaigns, celebrity endorsements, and branding efforts play a vital role in attracting consumers. The growing health consciousness is leading to a demand for low-alcohol, alcohol-free, and low-calorie beers, which is shaping product innovation. Festivals, cultural events, and social norms around beer consumption in North America contribute to seasonal and regional market dynamics. Modern brewing techniques, packaging innovations, and supply chain improvements are driving efficiency and diversity in the market. The presence of established brands along with emerging microbreweries creates a competitive landscape, which is creating a positive outlook for the market across the region.

Key Market Segmentation:

The report has segmented the North America beer market based on product type, packaging, production, alcohol content, flavour, distribution channel and country.

Regions Analysed:

• United States
• Canada
• Mexico

Analysis for Each Country:

• Market by Product Type:
  
  
  • Standard Lager
  • Premium Lager
  • Specialty Beer
  • Others
    
    
• Market by Packaging:
  
  
  • Glass
  • PET Bottle
  • Metal Can
  • Others
    
    
• Market by Production:
  
  
  • Macro-Brewery
  • Micro-Brewery
  • Others
    
    
• Market by Alcohol Content:
  
  
  • High
  • Low
  • Alcohol Free
    
    
• Market by Flavour:
  
  
  • Unflavoured
  • Flavoured
    
    
• Market by Distribution Channel:
  
  
  • Supermarkets and Hypermarkets
  • On-Trades
  • Specialty Stores
  • Convenience Stores
  • Others

Competitive Landscape With Key Players:

The competitive landscape of the North America beer market has been studied in the report with the detailed profiles of the key players operating in the market.

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Key Highlights of the Report:

• Market Performance (2017-2022)
• Market Outlook (2023-2028)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.

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