North America Athleisure Market Trends, Demand, Industy Size, Top Players and Forecast 2023-2028
IMARC Group has recently released a new research study titled “North America Athleisure Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.
North America Athleisure Industry Overview:
The North America athleisure market is expected to exhibit a growth rate (CAGR) of 9.2% during 2023-2028. Athleisure, a portmanteau of "athletic" and "leisure," is a fashion trend that has gained substantial popularity. Its primary characteristic is the fusion of athletic wear with everyday fashion, blurring the lines between workout apparel and casual clothing. Athleisure garments typically exhibit a few key features: comfort, versatility, and functionality. Comfort is paramount in athleisure, with clothing designed to provide ease of movement and breathable fabrics that enhance wearability. Versatility is another hallmark, as athleisure pieces seamlessly transition from gym sessions to casual outings, making them suitable for a variety of occasions.
Functionality is a key attribute, often seen in the incorporation of moisture-wicking materials and thoughtful design elements like pockets and adjustable features. Athleisure's rise can be attributed to its ability to cater to individuals seeking both style and practicality in their clothing, reflecting a broader shift towards active and health-conscious lifestyles.
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| North America Athleisure Market Report |
North America Athleisure Market Demand, Trends and Growth Drivers:
The growing focus on active lifestyles and comfort-driven fashion is fueling the rise of the athleisure market in North America. The range of affordability in athleisure items ensures that the market is accessible to a broad spectrum of consumers, thereby supporting overall market growth. Furthermore, the versatility of athleisure wear, suitable for both athletic activities and casual settings, is a significant contributor to its increasing popularity.
Technological advancements in fabric and manufacturing have led to higher-quality, more durable products, which in turn is propelling market growth. In addition, the burgeoning sector of luxury and high-performance athleisure has carved out a niche within the broader market, offering specialized products for a particular consumer base. The emergence of online shopping platforms focused on sportswear and lifestyle clothing has also enhanced consumer access to athleisure products, further driving market expansion.
Concurrently, the shift toward wellness and self-care is putting athleisure in the spotlight as a beneficial component of a balanced, active life, thus positively impacting its market outlook. Other factors such as product versatility, technological advancements, and a multi-faceted consumer base, are driving the growth of the athleisure market in North America.
Top Athleisure Companies in North America :
- Nike Inc.
- Skechers
- Alala
- Fabletics (TechStyle Fashion Group)
- IVL Collective
- Lululemon Athletica Inc.
- Tory Burch
- Ultracore
- Unbriddled Apparel
- Under Armour Inc.
North America Athleisure Market Segmentation:
The report has segmented the market into the following categories:
Breakup by Product Type:
- Sneakers
- Joggers
- Shorts
- Hoodies
- Leggings
- Others
Breakup by Fabrics:
- Polyester
- Nylon
- Polypropylene
- Spandex
- Neoprene
- Others
Breakup by Gender:
- Male
- Female
Breakup by Distribution Channel:
- Supermarkets & Hypermarkets
- Specialty Stores
- Company Owned Portal
- Online
- Others
Breakup by Country:
- United States
- Canada
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