Personal Hygiene Market Trends 2022, Size, Share, Growth and Industry Report
According to IMARC Group’s latest report, titled “Personal Hygiene Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” the global personal hygiene market is expected to exhibit a CAGR of 3.5% during 2022-2027. Personal hygiene involves self-care towards preserving overall health and well-being by maintaining personal cleanliness through regular bathing, washing, brushing and sanitizing. Face masks, soaps, shampoos, gloves, stretchable caps, sanitizers, anti-bacterial wipes, feminine hygiene products, disinfectants, and incontinence garments are some of the commonly utilized personal hygiene products. Maintaining good personal hygiene aids in preventing infections, cold, flu, and gastrointestinal diseases and improving self-esteem, confidence, and mental and psychological health.
COVID-19 Impact:
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Market Trends:
The global personal hygiene market is primarily being driven by the increasing awareness among the masses regarding the benefits of maintaining personal hygiene. In line with this, the rising demand for deodorants, shower gels, and antiperspirants to encourage a clean and healthy lifestyle is favoring the market growth. Additionally, the introduction of hands-free, touchless soap dispensers and electric toothbrushes with pressure sensor technology that assists in reducing cross-contamination is providing an impetus to market growth. Furthermore, the launch of low-cost feminine hygiene products due to the increasing awareness regarding female health hygiene is acting as another growth-inducing factor. Besides this, rising expenditure capacities of consumers, the increasing initiatives by several governments to promote personal hygiene, and the development of natural, eco-friendly, chemical-free, and gender-specific products, are anticipated to drive the market toward growth.
Competitive Landscape With Key Players:
The competitive landscape of the personal hygiene market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
- 3M
- Auchan
- Carrefour S.A.
- Colgate-Palmolive Company
- Costco
- Henkel AG & Company
- Johnson & Johnson
- Kao Corporation
- Kimberly-Clark Corporation
- Publix
- Reckitt Benckiser Group
- The Kroger Co.
- The Procter & Gamble Company
- Unilever
- Unicharm Corporation
Key Market Segmentation:
The report has segmented the global personal hygiene market in the basis of product type, pricing, usability and distribution channel and region.
Breakup by Product Type:
- Feminine Hygiene Products
- Sanitary Napkins
- Tampons
- Others
- Incontinence Garments
- Adult Diaper
- Protective Underwear
- Cloth Adult Diaper
- Others
- Disinfectants
- Hand Sanitizers
- Masks
- Gloves
- Stretchable Caps
- Antimicrobial Wipes
- Others
Breakup by Pricing:
- Mass Products
- Premium Products
Breakup by Usability:
- Disposable
- Reusable
Breakup by Distribution Channel:
- Hospital Pharmacies
- Supermarkets and Hypermarkets
- Online Stores and Pharmacies
- Convenience Stores and Retail Pharmacies
- Others
Breakup by Region:
- North America
- Asia Pacific
- Europe
- Latin America
- Middle East and Africa
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Key Highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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