India Water Purifier Market Report 2022-2027 | Industry Trends, Market Share, Size, Growth and Opportunities
According to the latest report by IMARC Group, titled "India Water Purifier Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027" The India water purifier market size is expected to exhibit a CAGR of 10.27% during 2022-2027.
A water purifier is an electrical appliance that removes undesirable chemicals, sediments, and contaminants from water. It comprises a water supply connector, pressure regulator, sediment pre-filter, carbon filter, auto shut-off valve, reverse osmosis (RO) membrane, post-carbon inline filter, pressurized water storage tank, and drinking water faucet. It is more reliable and robust in purifying water as compared to conventional methods of purifying. It helps retain important minerals, such as magnesium fluoride, calcium, and zinc, present in water.
It also aids in protecting individuals from the intake of toxins and limescale and prevents various diseases like typhoid. Apart from this, the water purifier is convenient, easy to use, durable, portable, easy to change for quick filtration, and requires low maintenance. At present, gravity purifiers, RO purifiers, UV purifiers, sediment filters, and water softeners are increasingly being installed in the industrial, commercial, and residential sectors of India.
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India Water Purifier Market Trends:
The growing population, scarcity of drinking water, and the rising need for purified drinking water are among the key factors positively influencing the water purifier market in India. In addition, the increasing cases of infections due to contaminated water and poor sanitation, along with the transmission of various diseases, such as cholera, diarrhea, dysentery, hepatitis A, typhoid, and polio, is creating a positive market outlook. Moreover, the excessive use of chemicals in various industries and improper disposal of hazardous materials in water bodies is propelling the market growth. Besides this, the thriving e-commerce industry that provides easy availability of water purifiers at affordable prices, coupled with the facilities of free doorstep delivery and secured payment gateways, is strengthening the market growth in the country. Furthermore, key market players are extensively investing in various marketing strategies, such as celebrity endorsement and social media promotions which is resulting in the expanding water purifier market share in India.
Apart from this, the integration of advanced features, including alarms, energy-saving apparatus, revitalizers, and multilevel purification, is attracting a wider consumer base. In addition, rising living standards and inflating disposable incomes are positively influencing the water purifier market size in India. Moreover, the increasing geriatric population, decreasing immunity levels, and rising cases of kidney stones due to the presence of heavy metals, such as zinc, nickel, lead, cobalt, magnesium, copper, and cadmium, in unfiltered water are catalyzing the demand for water purifiers. Furthermore, the implementation of stringent regulations by the Government of India (GoI) for maintaining drinking water quality standards is driving the market.
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India Water Purifier Market 2022-2027 Analysis and Segmentation:
The report has segmented the market on the basis on region, technology type, distribution channel and end user.
Breakup by Technology Type:
Gravity Purifiers
RO Purifiers
UV Purifiers
Sediment Filter
Water Softener
Others
Breakup by Distribution Channel:
Retail Stores
Direct Sales
Online
Breakup by End User:
Industrial
Commercial
Household
Breakup by Region:
North India
West and Central India
South India
East Indiaico, Others)
Middle East and Africa
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