Indian Advertising Market Trends, Size, Share, Growth, Top Companies and Industry Analysis 2022-2027

The latest report published by IMARC Group, titled “Indian Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” offers a comprehensive analysis of the industry, which comprises insights on the market share. The report also includes competitor and regional analysis, and contemporary advancements in the market.

The Indian advertising market size reached INR 667 Billion in 2021. Looking forward, IMARC Group expects the market to reach INR 1,272 Billion by 2027, exhibiting a growth rate (CAGR) of 11.3% during 2022-2027. Advertising is a marketing technique that aims to promote and sell a product or service to the target audience.  It helps support salesmanship, offers more employment opportunities, introduces a new product, and educates business customers. It is mainly communicated through mass-media platforms such as search results, newspapers, television, magazines, roadside hoardings, websites, and outdoor advertising. The advertising industry is largely dependent on the penetration of these media platforms. India provides several opportunities and a robust platform for advertisers to promote their services and products through the rapidly expanding media channel in the country.

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Market Trends:

The Indian advertising market is projected to be one of the fastest-growing advertising markets in Asia on account of the rising expenditure on the media and entertainment sector. This is further supported by the rapid penetration of the internet and smartphones. Apart from this, burgeoning investments in aggressive marketing strategies, innovative packaging solutions, promotional activities, and celebrity endorsements and rising consumer expenditure power are other factors driving the market growth in the country. Moreover, the rapid adoption of media and entertainment channels and the rising trend of advertising through key sporting events are providing an impetus to the market growth. Other factors, including the advent of a subscription-based channel model and the increasing influence of social media platforms, are positively contributing to the market growth.


Indian Advertising Market 2022-2027 Competitive Analysis and Segmentation:

Competitive Landscape With Key Players:

The competitive landscape of the Indian advertising market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of these key players include:

  • JWT India
  • Ogilvy & Mather India
  • DDB Mudra Group
  • FCB-Ulka Advertising Ltd.
  • Rediffusion - DY&R
  • McCann Erickson India

Key Market Segmentation:

The report has segmented the Indian advertising market based on television advertising, print advertising, radio advertising, internet/online advertising, mobile advertising and outdoor advertising.

  • Television Advertising Market
  • Print Advertising Market
  • Radio Advertising Market
  • Internet/Online Advertising Market
  • Mobile Advertising Market
  • Outdoor Advertising Market

Ask Analyst for 10% Free Customized Report:
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Key Highlights of the Report:

  • Market Performance (2016-2021)
  • Market Outlook (2022-2027)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.

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