Virtual Fitness Market Size to Hit US$ 94.30 Billion by 2028 - Industry Analysis
According to the latest report by IMARC Group “Virtual Fitness Market: Global Industry Trends, Size, Share, Growth, Opportunity and Forecast 2023-2028“, The global virtual fitness market size reached US$ 16.07 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 94.30 Billion by 2028, exhibiting a growth rate (CAGR) of 31.50% during 2023-2028. This report can serve as an excellent guide for investors, researchers, consultants, marketing strategists and all those who are planning to foray into the market in any form.
Virtual fitness is an innovative approach to
fitness training that provides fitness-related services, instruction, and
support through remote means. It is accessible via smart TVs, smartphones,
laptops, desktops, and tablets. It is made possible through training videos
provided by a coach via an app or online dashboard, including live and
on-demand streaming. It offers individuals the convenience and flexibility of
accessing fitness resources and guidance from anywhere at any time by
leveraging technology. It is an adaptable, secure, and cost-effective way to
reach a larger audience with various workout options. Since it offers
personalized workout plans and coaching to individuals with unique fitness
objectives and preferences, virtual fitness is gaining immense traction across
the globe.
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Virtual Fitness Market Trends:
The global virtual fitness market is primarily
driven by a rising focus on leading a healthy lifestyle among people. Moreover,
the surging adoption of virtual fitness due to rising awareness of the
importance of physical activity and active lifestyles that help reduce the risk
of chronic diseases, improve mental health, and enhance the overall quality of
life is positively influencing the market growth. Additionally, the ability to
access workouts and fitness classes from anywhere has accelerated product
adoption rates. Furthermore, the integration of artificial intelligence (AI) in
virtual fitness platforms for personalized workout plans, progress tracking,
and feedback on form and technique is contributing to the market growth. Other
factors, including increasing internet penetration, inflating consumer
disposable incomes, and widespread product adoption among millennials owing to
its flexibility and accessibility, are also anticipated to drive the market
further.
Report Segmentation:
The report has segmented the market into the
following categories:
Session Type Insights:
- Group
- Solo
Streaming Type Insights
- Live
- On-Demand
Device Type Insights:
- Smart TV
- Smartphones
- Laptops and Desktops
- Tablets
Revenue Model Insights
- Subscription
- Advertisement
- Hybrid
End User Insights:
- Professional Gyms
- Sports Institutes
- Defense Institutes
- Educational Institutions
- Corporate Institutions
- Individuals
- Others
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia,
Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia,
Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Competitive Landscape:
- Econofitness
- Fitness On Demand
- Les Mills International Ltd.
- Mindbody Inc.
- Move Technologies Group Ltd.
- Nexercise Inc.
- Peloton Interactive Inc.
- Viva Leisure Limited
- VIXY BV
- Wellbeats Inc. (LifeSpeak (USA) Inc.)
- Wexer Virtual Limited
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