Top Sanitary Napkin Brands in India (2023) | IMARC Group

Indian Sanitary Napkin Industry Overview:

Sanitary napkins represent menstrual pads that are made up of absorbent materials. They are of numerous types, including disposable, cloth-based, biodegradable, etc. These sanitary napkin variants contain four functional components, which include fluid acquisition layers, absorbent structures, distribution elements, and liquid impervious membranes. They effectively soak the menstrual fluid during menstruation, prevent leakage or the risk of stains, and play a vital role in feminine hygiene. Consequently, sanitary napkin materials are in extensive demand across India.

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How Big is the Indian Sanitary Napkin Market:

  • Market Size Value in 2022: US$ 688.9 Million
  • Industry Revenue Forecast in 2028: US$ 1,227.1 Million
  • Growth Rate: CAGR of 9.5%
  • Base Year Of Estimation: 2022
  • Historical Data: 2017-2022
  • Forecast Period: 2023-2028

Indian Sanitary Napkin Industry Driving Factors and Future Demand Analysis:

The growing awareness about the importance of menstrual hygiene among women is primarily driving the Indian sanitary napkin market. Additionally, the launch of several initiatives by government bodies to partner with various private entities and non-governmental organizations aimed at introducing multiple campaigns, such as the Reproductive and Child Health Program, Eco Femme, and My Pad, for popularizing the use of sanitary napkins, especially among the underprivileged and rural women is acting as another significant growth-inducing factor.

Apart from this, the elevating availability of menstrual pads in diverse shapes and sizes with varying absorption capacities and the escalating usage of superior-quality and environment-friendly raw materials for manufacturing these pads are further catalyzing the market across the country.

Moreover, the expanding female workforce that has led to improved decision-making and purchasing power of women, allowing manufacturers to directly target the female audience and influence their purchasing behavior, is also positively influencing the Indian market. Besides this, the development of superabsorbent fiber technology that has enabled manufacturers to focus on designing high absorption capability in sanitary napkins and the introduction of organic and chemical-free products are expected to bolster the Indian sanitary napkin market in the coming years.

Top Sanitary Napkin Companies in India:

  • P&G
  • Johnson & Johnson
  • Unicharm
  • Emami Ltd.
  • Mankind
  • Kimberly Clark
  • Edgewell

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