Leading Enterprises and Manufacturers in the Global Sanitary Napkin Sector

Sanitary napkins, also referred to as menstrual pads represent permeable items that are worn by women mainly for absorbing menstrual blood. They comprise various layers of quilted cotton fabric or other super-absorbent plastics and polymers. Sanitary napkins are available in several shapes and sizes, with multiple absorption capabilities. Women have depended on homemade cotton clothes for several years to deal with the period cycle. However, the strong economic condition of women has resulted in the easy availability and affordability of menstrual pads. As a result, sanitary napkins are extensively available in supermarkets, pharmacies, convenience stores, hypermarkets, and specialty stores across the globe.  

The global sanitary napkin market has reached a whopping US$ 25.6 Billion in 2022 and is expected to grow to US$ 34.0 Billion by 2028, exhibiting a 4.5% CAGR during 2023-2028

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The launch of several policies by the government bodies to spread awareness in women toward feminine hygiene, especially in the developing nations, is among the primary factors fueling the sanitary napkins market. Besides this, the introduction of low-cost products with fragrances, soft and comfortable fabrics, wings, and minimum pad thickness by the leading manufacturers to expand their consumer base is further augmenting the market growth. Moreover, the development of sanitary napkins that can be dried, washed, and reused and the increased decision-making and purchasing power of women are also catalyzing the global market.

Sanitary Napkin Companies & Manufacutrers


Apart from this, the widespread utilization of panty liners, as they aid in absorbing post-intercourse discharge, daily vaginal discharge, or light menstrual blood flow, is acting as another significant growth-inducing factor. Furthermore, the growing popularity of organic products with the absence of chemicals to reduce the hazardous impact on the skin is expected to bolster the sanitary napkins market in the coming years.  

Some of the Top Sanitary Napkin Companies in the World: 

  • Procter & Gamble
  • Kimberly-Clark Corporation
  • Hengan International Group Company Limited
  • Edgewell Personal Care Company
  • Kao Corporation

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Key Highlights of the Report:

• Market Performance (2017-2022)
• Market Outlook (2023- 2028)
• Porter’s Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape

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